Feb 24, 2020
If we don’t have a business model that’s working really well it frustrates us. We have a lot of risk and debt and we’re working hard…we should be making more money. The question is why aren’t we? Today, I’m going to talk about what I did in my practice that let me predict and control my...
Feb 17, 2020
Do I
need an associate? Well, that’s a loaded question. I’ve had about
10 associates over the years and worked with close to 1,000
offices. So I’m going to share my thoughts about what forms success
in an associate position and what doesn’t. Here’s some of what
we’ll cover in today’s episode:
Feb 10, 2020
Most dentists are spending about 1% of their budget on marketing. I market at 8% and what I realized was not only was my market penetration getting better, my overhead was also going down. That’s the concept of net zero marketing: as you start producing more, you drive all your fixed costs down. So today I’m going...
Feb 3, 2020
I’ve noticed something in all the work and presentations I do to dentists around the world - all the problems we have are pretty universal. Patients don’t show. We have to market our practices. Patients don't accept our treatment plans. The good news is, we’re not alone. Today, I’m talking about different ways...